Back to basics

2011 was the event year for us. We did many things for our clients. We serviced all kinds of communication needs. We designed brochures, publications, banners, signs, information cards,; programmed and designed Websites, opened  social media channels, produced and edited audiovisuals, assessed in CSR and strategy, wrote articles and reports but above all we organised events…..many of them.  There were meetings, conferences, symposia, presentations, assemblies, trade fairs, congresses and stands. 2011 was a hectic year as was our clients’ agenda.
However 2012 is already showing a trend. It is becoming the year of content creation. We are asked to create contents for Websites, social media and all support types. We now recall when years ago at the beginning of the internet boom, the best known gurus predicted that after the initial bubble, which indeed exploded, content creation would become the priority.
They were right. The content is the foundation of all communications. Those who are capable of offering essence and coherence in addition to from and image will offer added value to their services and this will in turn affect the outcome and future of communication service companies.
It may seem a paradox that in these times of fast changing contexts and abundant and omnipresent communication inputs, platforms and channels in our daily life what we say and what we write is more important than ever. As it happens with most paradoxes, this one implies a great and basic truth.